Product development · PropTech, number three property portal in Australia
The platform was rebuilt in under four months. The old one kept serving users the whole time.
view.com.au is the number three real estate portal in Australia. Avesta has engineered with them since 2019, starting with one data integration and ending up inside the platform, the mobile apps and the analytics.
At a glance
- Engagement
- 2019 to today, ongoing
- Started as
- One provider data integration
- Now covers
- Web, mobile, analytics, platform engineering
- Avesta team
- Grew from 7 engineers to 48
What changed
What changed
Usually
A rebuild this size usually means a freeze.
At View
View shipped to millions of users straight through it.
- First integration shipped
- 2019
- Full rebuild and rebrand
- 4 months
- Avesta engineers on the account
- 7 to 48
- Uptime since 2019
- 99.99%
The ask
View came to us with a focused ask. Integrate data from a new real estate provider into their platform, on cloud native infrastructure.
That one integration kept growing. They handed us the legacy re architecture, then production ready UIs, then the mobile apps, then analytics platforms processing millions of data points.
The hard part
What changed in 2023
View was acquired and rebranded. The ask scaled with it. Rebuild the whole platform on a new design, keep the legacy platform running for existing users, and do both in three to four months. Both platforms ran side by side until the switch.
What it changed
How it grew
The Corelogic integration landed in 2019, the SA1 dashboard in 2020 and Salesforce Marketing Cloud in 2021. The Web IT to Zenu migration followed in 2022. 2023 brought the Android and iOS rebuild and the view.com.au brand launch. In 2024 we took the mobile apps over from another vendor and integrated project profiles, school catchment and REIP Nexus.
Engagement rose with the rebuild. Pageviews a visit went from 2.02 in July 2022 to 3.19 in July 2024.
- Requests a minute at peak
- 40,000
- Requests a day
- 1.2M+
- Cloud assets managed
- 5,000+
- Production deploys since January 2024
- 600+
What we built
What we did
Tech decisions built to last
Legacy stacks moved to microservices on React, and ColdFusion was retired. Prometheus carries application performance monitoring, and Storybook with Chromatic carries visual regression and CI/CD.
Analytics that feed product thinking
Matomo and Druid feed a user and product analytics pipeline straight to the product teams. Backend and frontend are instrumented, so properties, pages and user interactions stay visible in near real time.
A team grown, not hired in a hurry
The Avesta team on the account went from 7 engineers to 48, through the Aspire programme and outside hiring. Product sense sits inside daily engineering, which is what holds quality steady across systems.
What shipped
Platform and product delivery
- View’s web and mobile platform rebuilt from the ground up
- ColdFusion to React, monolith to microservices
- Legacy platform maintained in parallel
- Native iOS and Android apps delivered
- Infrastructure ready for 24/7 uptime across millions of sessions
Engineering management and quality
- Aspire grown engineers embedded in delivery
- CI/CD pipelines on Chromatic and Storybook
- Open source APM in place of a paid black box
- Visual regression and test automation built in
- Later features ship faster and stay verifiable
Built to last
How we engineer for the long term
Every system that reaches production is watched, 24 hours a day, every day of the year.
- 01
Seen with real users
Every system carries application performance monitoring or product analytics, so we see how it behaves with real users.
- 02
Alerted around the clock
Prometheus, alarms and health checks on periodic jobs alert us 24 hours a day, every day of the year.
- 03
Verifiable changes
Visual regression and test automation are built in, so later features ship faster and stay verifiable.
Beyond this client
The job transfers
The same problem turns up well beyond this one client. These are the teams it fits.
Anyone rebuilding a live platform
- Marketplaces and portals
- Media and classifieds
- Any product that cannot pause for a rewrite
Anyone growing a team without losing quality
- Scale ups after an acquisition
- Product companies replacing a vendor
- Teams moving off a legacy stack
What the client says
We’ve been working with Avesta for over six years now, and they’ve become so much more than an outsourced IT team — they’re truly part of our business… What started as outsourcing has grown into a genuine partnership — one that continues to shape our growth and success.
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