PropTech Platform & Product

Integration to transformation: Over half-a-decade of engineering and growth with a leading PropTech Brand


Client

view.com.au, Australia

Case Study Timeline

2019–2025

Project Status

Ongoing


Challenge

Re-architecting a legacy infrastructure while continuing to serve the existing user-base
View came to us with a focused ask: integrate data from a new real estate provider into their platform using modern cloud-native infrastructure. What started as a small integration turned into a full-scale digital transformation. Over time, they entrusted us with rearchitecting their legacy systems, delivering production-ready UIs, scaling mobile apps, and building analytics platforms capable of processing millions of data points.

How we helped them

Optimising tech decisions to data-driven product solutions under tight-timelines
In 2023, after their acquisition and rebrand to view.com.au, the challenge scaled. We were asked to rebuild the entire platform with a new design, while simultaneously maintaining the legacy one — all within 3–4 months.

Outcomes

Scalable infrastructure, realtime analytics, and continuous content delivery.

Smart Tech Decisions, Built to Last

  • Migrated from legacy stacks to scalable micro-services using React, not fads.

  • Integrated open-source, reliable tools: Prometheus for APM, not pricey alternatives.

  • Implemented robust visual regression and CI/CD pipelines using Storybook and Chromatic.

Analytics That Drive Product Thinking

  • Built a pipeline of user/product analytics from Matomo + Druid, feeding insights directly to product teams.

  • Instrumented backend and frontend systems to support near real-time visibility across properties, pages, and user interactions.

Engineering Culture at Scale

  • Scaled the Avesta team from 7 to 48 through Aspire program and external hiring.

  • Delivered consistent quality across systems by embedding our product sense into daily engineering.

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24/7 uptime


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Rebranded platform in < 4 months


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Used by millions

Team growth over time
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How we engineer for the long-term
Enhance all systems that go into production with APM (Application Performance Monitoring) or user/product analytics tools to gauge their performance in real-world settings and for actual use by users Examples: Prometheus, alarms, and health check systems for periodic jobs ensure we are alerted to any issues across all systems 24/7/365
Services

Platform & Product Delivery

  • Rebuilt View’s web and mobile platform from the ground up

  • ColdFusion to React migration, monolith to microservices

  • Legacy platform maintained in parallel

  • Native iOS and Android apps delivered

  • 24/7 uptime-ready infrastructure powering millions of sessions

Engineering Management & Quality

  • Avesta Aspire-grown engineers embedded in delivery

  • CI/CD pipelines (Chromatic + Storybook)

  • Open-source APM (Prometheus) over costly black-box tools

  • Visual regression & test automation built-in

  • Future features shipped faster, safer, fully verifiable