Bring an idea to life, launch with confidence, and prepare for real-world scale.
Blend Product sense with lean engineering practices so you move from insight → impact without the re-work that sinks most first releases.
Building with product sense is the real edge
Eight of ten MVPs fail because core assumptions stay untested
The Better MVP:
Three Stage Journey
Ideaworks Discovery sprint
A 4-week, high intensity workflow to fuse user research, market sizing, technical spikes and AI Express prototypes at this stage. Outcome is a product brief that execs and engineers both believe in.
Get prioritised problem statement & JTBD map- Demo-ready prototype
- Feasibility document
Product risks we
manage with you
Value Risk
Will the end user choose the product?
Usability Risk
Will they find it easy to use?
Viability Risk
Does it work for the business?
Feasibility Risk
Can we build it the right way?
Why this beats a "quick and dirty" MVP?
Avesta's internal playbooks add execution muscle with a four-pillar operating model (Teams · Strategy · Practice · Culture), modern team topologies for flow, and turnkey patterns like One Product Team & The Data Guy.
This is how we model a Walking Skeleton instead of a messy prototype.
Teams
Refined structures like the One-Product Team.
Strategy
A focus on de-risking assumptions.
Practice
Disciplined engineering like TDD and Continuous Delivery.
Culture
A collaborative environment built on shared understanding.
